Smokestacks & Storefronts

There has been no shortage of national rhetoric about the decline of small-town America in recent years. The conversation, while an important one, has largely been centered around how governments can influence the return of manufacturing jobs to these mostly rural segments of the country. While the return of these jobs is critical to improving the quality of life in these communities, it is by no means a panacea.

Historically, the heartbeat of these small towns was along their Main Streets. These character-rich streets are where generations of residents stopped by the pharmacy, flower shop, cafe, and post office. It was where neighbors ran into one another, enjoyed fireworks, and watched parades go by. In most towns these streets and their historic buildings still remain intact, ready to be given a new life. And yet our country's economic development policy approach continues to lean into the assumption that subsidizing a few hundred factory jobs (as modern as they may be) will alone bring these communities back; when the reality is that our policy approach be as rich in complexities as the towns themselves. 

While influencing the location of new factories can be subsidized through a traditional top-down approach, a successful approach to Main Street revitalization must be driven by and rooted in the community. It is one thing to bring back jobs, but how can we bring back entrepreneurship opportunities? How can we recreate systems where neighbors are seeing neighbors rehabilitate historic buildings and open businesses? Redevelopment tax credits, property stabilization funding, favorable small business loans/grants and community-led revitalization plans could all be supported at a scale that is modest compared to subsidizing the relocation of large companies. 

A thriving Main Street, with its locally-owned shops, restaurants, and small businesses, is essential for the social and economic health of these communities. It fosters a sense of community, supports local economies, and enhances overall livability. A national policy framework must match this reality.

A holistic approach is needed—one that supports both job creation and the development of a vibrant downtown area. This approach is already working in places like Ottawa, Ohio.

Here’s why focusing on Main Street is crucial:

• Community Hub: A town’s Main Street serves as a central gathering place where residents connect, socialize, and build relationships. It's where community events, festivals, and celebrations take place, fostering a sense of belonging and shared identity.

• Economic Diversity: A healthy Main Street creates a diverse local economy, reducing dependence on a single employer. Small businesses create jobs, generate revenue, and keep money circulating within the community.

• Livability: A lively downtown contributes significantly to a town's overall livability. Access to local shops, restaurants, and services enhances the quality of life and makes a town more attractive to residents and visitors alike.

• Local Identity: Locally-owned businesses reflect the unique character and culture of a town, preserving its identity and making it a distinct and desirable place to live.

Ultimately, a thriving Main Street is not just an economic engine; it's the heart of a small town, where memories are made and the community spirit regrows. Let’s develop and double down on policies that support the re-creation of these places. It will pair nicely with the re-industrialization of our small towns.