YARD designed a Retail Activation Strategy to help the Madisonville Community Urban Redevelopment Coroporation breathe new life into the streets, sidewalks, and vacant retail spaces around a new large scale infill mixed-use project. The strategy provides specific ‘first 16 feet’ tactics, including a programming schedule, operational budgets, beautification, infrastructure adjustemetns and a district brand. The tactics are improving pedestrian connectivity, drawing in a new and specifically targetted audience, all while fostering a sense of unity and flow throughout the district and its adjacent commercial and residential areas.